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Sponsorship Rate Calculator

Stop undercharging for brand deals. Estimate your fair market value for integrated sponsorships based on real 2026 industry CPMs.

Do not use your subscriber count. Brands pay for guaranteed views, not dead subscribers.

Estimated Rate Range

Suggested Minimum (Base)
$1,250
Target Negotiation Rate
$1,500

How YouTube Brand Deals Actually Work

The biggest mistake new creators make is pricing their brand deals based on their subscriber count. Agencies and brands do not care if you have 1,000,000 subscribers if your videos only average 30,000 views. Sponsorships are calculated using a metric called CPM (Cost Per Mille)—which translates to "Cost per 1,000 Views."

The Sponsorship CPM Formula

The standard industry formula for a 60-second integrated shoutout is:

(Average Views / 1,000) × Niche CPM = Sponsorship Rate
  • Why does the niche matter? A gaming audience is younger and has less disposable income, so brands pay a lower CPM ($10-$15). A finance or B2B software audience is highly lucrative, so brands willingly pay $50+ CPMs to reach them.
  • Calculating "Average Views": To find your average, take your last 10 videos (excluding massive viral outliers and shorts), add up their views from the first 30 days, and divide by 10.

Want to predict your AdSense too?

This calculator only estimates direct brand sponsorships. You are also making money natively through YouTube's partner program! To see how much you should be earning from ads alone, run your metrics through our AdSense Revenue Estimator.